" Synchromysticism:
The art of realizing meaningful coincidence in the seemingly mundane with mystical or esoteric significance."

- Jake Kotze

May 6, 2018

Food Fraud and Labels?

"Nothing but Carrots,..."?!
VZ 222: Watch Out for Food Fraud
I featured the drink 'Nothing but Carrots,' in my post -
Down the Rabbit Hole of Kangaroos Hopped Up on Carrots?
I had picked up the drink in my local supermarket after taking the bold writing on the label at face value, thinking the drink was mainly carrot juice...but when I had finished the drink and took a look at the ingredient breakdown I found out that there was pretty much the same amount of apple juice as carrot juice, with 20% orange juice and just 1.5% ginger juice. 
So, so much for the "nothing but carrot" in the first three words of the name of the product.
VZ 082: Don’t Be Fooled By Deceptive Food Labels!
Most nutrients in juices are destroyed by heating, but I read in the above book that carotene isn't destroyed by heating, which is why I go for carrot juice over the other juices on the supermarket shelf .
It's the same for the so called "milks" such as almond milks, which contain on average about 11% almond powder and the rest of the "milk" is mainly water.
So really Almond milk should probably be called almond water rather than milk, because that's what it tastes like to me.
I use rice milk myself, which I find to be closest to a milky taste and goes well on my breakfast cereal.
So you really have to be on your toes like a kangaroo after carrots when it comes to knowing what you are really eating off the supermarket shelf.
Especially if you are on a vegetarian or vegan diet.
For instance, Oreos have a reputation for being vegan, but that is only the plain Oreo, not the Cadbury coated Oreos, which contain dairy milk chocolate.
So it's a case of buyer beware when it comes to diets and supermarket shopping.
VZ 062: How to Read Food Labels – The Bad & Ugly of Processed Foods
Thanks to listening to podcasts at the 'Vegetarian Zen' site, like the ones mentioned above, I don't get fooled by catchy labels on foods so much anymore, as I just read the ingredient list to find out what's really in what I'm eating.
It's good to really know what's going into your mouth before you swallow the sales pitch, hook, line and stinker;-)

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