An Archetypal Sign of the Times?

I couldn't help ... pardon the pun ... but see this HELP sign that was in the news this morning as a very archetypal sign of the times right now -
 "A United States aircrew helped rescue three stranded men from a deserted Pacific island after the sailors used palm fronds to spell the word "help" and waved their lifejackets at rescuers.
A Navy P-8 aircrew based out of Japan and vessels had been searching for the men, reported missing after failing to arrive in their 19-foot craft at the island of Chuuk in the Federated States of Micronesia (FSM) to catch an early morning flight on Monday.
Bulk carriers Brilliant Jupiter and Ten Yu Maru were also engaged, conducting 17 hours of search across nearly 300 kilometres of ocean."
US Navy rescues men from deserted Pacific island after spotting 'help' on beach.

On the suicide prevention frontline
These are the stories of the people who answer 2,000 calls a day from those in desperate need of someone to listen — and of one man who credits them with saving his life. 
How many people in the modern world are crying out for help, or feel as though they are drowning emotionally right now? 
Probably a lot more than we care to think.

 Even the planet itself seems to be calling for help right now.