1111 ... On Borrowed Time?

I've just printed out my ticket for the David Bradbury film on 
Paul Cox's liver transplant called On Borrowed Time

which I wrote about in the previous post, and I couldn't help noticing printed on the ticket right next to the movie title are the numbers 1111.
Why are they there?  
I don't know, because they aren't part of the title of the movie as far as I know.
Weird!!!

My ticket for tonight's screening of On Borrowed Time

Out here nothin' changes, not in a hurry anyway
You feel the endlessness with the comin' of the light o' day
We're talkin' about a chosen place
You wouldn't sell it in a marketplace, well
Well just a minute now

Standing on solid rock
Standing on sacred ground
Living o-on borrowed ti-i-i-ime
And the winds of change are blowin' down the line
Right down the line

Round about the dawn o' time, When dreamin' all began
A croud o' people came
Well they were looking for their promised land
Were running from the heart of darkness
Searching for the heart o' light
Well it was their paradise

But they were standin' on - solid rock
Standing o-on sacred grou-ound
Living o-on borrowed ti-i-i-ime
And the winds of change were blowing cold that night
Oh

They were standin' on the shore one day, Saw the white sails inthe sun
Wasn't long before they felt the sting, white man, white law,white gun
Don't tell me that it's justified, 'cause somewhere, someonelied
Yeah well someone lied, someone lied, genocide
Well someone lied, oh, ahh

And now you're standing on - solid rock
Standing o-on a sacred grou-ound
Living o-on borrowed ti-i-i-ime
And the winds of change are blowin' down the li-ine

Solid rock, Standing on sacred ground
Living o-on borrowed ti-i-i-ime
And the winds of change are blowing down the line
Solid rock, Standing o-on sacred grou-ound
Living o-on borrowed ti-i-i-ime
And the winds of change are blowing down the line
Oh-oh-oh no, NO-O