Vegemite no longer bears the Kraft name |
Once, the Kraft name was big on Vegemite jars |
"Australians have a mixed relationship with Kraft.
After all, it’s the brand that reminded us all that Australia’s Vegemite was actually US owned.
Kraft/Craft? |
What no KRAFT on the label of my bottle of Vegemite?! |
Rather, the name has fallen victim to a complex series of takeovers and demergers that has left Kraft’s products in the bizarre position that — in Australia — they are no longer even owned by Kraft.
In January, it inked a $460m deal with Bega cheese, and sold off the Kraft products allowing Mondelez to “focus its portfolio on its core snacks categories”.
I didn't know how I was going to perform my morning breakfast rituals without the KRAFT on my bottle of Vegemite after I read that news story, but thank G the local Freemasons have come to the rescue for me by supplying my local supermarket with specially labeled KRAFT bottles.
That's better, now I can go back to my normal morning breakfast rituals;-)
Yay! Vegemite is Down-Under's Again
Next, they'll be removing the green Illuminati triangle with the one-eyed kangaroo from my butter wrapper.
What's this country coming to?
Cheesemaker Bega seals $460m perfect pairing with Vegemite deal
Qantas lists 'Vegemite' among top 20 names in running for new Boeing 787-9 Dreamliner planes
On the square?-) |
That's better, now I can go back to my normal morning breakfast rituals;-)
Aussie sun worshipers?-) |
The Vegemite burger |
What's this country coming to?
I wonder if that deal was sealed with a (secret) handshake?-) |
The Dreamliner aircraft 7 ate 7? |
The name was put forward along with thousands of other entries including Dreamtime, Great Southern Land and Boomerang.
There's also a big campaign running for the plane to be called Uluru.
But the new Boeing 787 being called after a thick brown food spread has become a distinct possibility after "Vegemite" was shortlisted among the top 20.
The food company, which has more than 500,000 followers on Facebook, appealed to their fans to get behind the name and even came up with a mock Vegemite livery.
Voters have until June 7 to go online and pick their favourite."
Art, Birds and Synchronicity Are My TherapiesMitey or Mitre?-) |
FliGht? |
LiGht/fliGht and helium?-) |
My lunch in Bega |
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