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| Donald Trump’s ‘genius’ spin on police mug shot |
For Donald Trump it’s a branding opportunity and political weapon.
The scowling, vengeful stare captured at a Georgia jail on Thursday after Mr Trump was booked on racketeering and conspiracy charges has quickly become his campaign symbol.
T-shirts, mugs, stickers and beverage coolers bearing the first mug shot of a serving or former US president were put out by his team within hours of the photo’s release.
The image of the 77-year-old – head tilted slightly down, his eyes glowering into the camera – is accompanied on the official merchandise by the words “Never Surrender” in upper case letters.
Notably absent from the merchandise is the local sheriff’s badge watermark that appeared in the image released by authorities.
While such a photo would surely sink any other political candidate, for Mr Trump it plays into his narrative of a defiant, heroic victim.
“This mugshot will forever go down in history as a symbol of America’s defiance of tyranny,” screamed a fundraising email sent out by Trump 2024, asking supporters to pledge $47 in return for a T-shirt with the image.
New York-based marketing guru Daniel Binns said the photo could be a “hugely powerful” branding tool for Trump."The scowling, vengeful stare captured at a Georgia jail on Thursday after Mr Trump was booked on racketeering and conspiracy charges has quickly become his campaign symbol.
T-shirts, mugs, stickers and beverage coolers bearing the first mug shot of a serving or former US president were put out by his team within hours of the photo’s release.
The image of the 77-year-old – head tilted slightly down, his eyes glowering into the camera – is accompanied on the official merchandise by the words “Never Surrender” in upper case letters.
Notably absent from the merchandise is the local sheriff’s badge watermark that appeared in the image released by authorities.
While such a photo would surely sink any other political candidate, for Mr Trump it plays into his narrative of a defiant, heroic victim.
“This mugshot will forever go down in history as a symbol of America’s defiance of tyranny,” screamed a fundraising email sent out by Trump 2024, asking supporters to pledge $47 in return for a T-shirt with the image.
It all sounds more like a South Park episode than a Home Alone movie to an Australian like me watching it from ...
half a world away:-P
ARTifical ART?ðĻðð
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| Donald Trump’s mugshots sends the internet into a meme frenzy |
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